Project Description:
A new brand of female shoes, reinvented classic silhouettes with modern sportswear knit. weAre the future is dedicated to build shoes for women that are changing the 21st century. Smart design with an artistic touch.
In my role as founder and creative director of the brand, I researched the China/Asian market and competitor landscape, building the product strategy, hiring a team of international design & marketing talents. After setting up the the brand direction, my team and I refined the brand characteristic & image language and got straight to work.
We ran all brand efforts in our in-house design team, working on product design, photo shootings, marketing, branded content, and sales.
In my role as founder and creative director of the brand, I researched the China/Asian market and competitor landscape, building the product strategy, hiring a team of international design & marketing talents. After setting up the the brand direction, my team and I refined the brand characteristic & image language and got straight to work.
We ran all brand efforts in our in-house design team, working on product design, photo shootings, marketing, branded content, and sales.
The Logo
Typography
Image Language
Brand Video
Web store & Blog
A world class blog with high profile interviews and creative content
targeting the core consumer of the brand.
targeting the core consumer of the brand.
Interview Series with female leaders, influencer, thinker, entrepreneurs, and game changer, setting the tone for the brand through excellence.
Using metrics to track target groups, engagement and retention.
Social Media Story's and high quality visual content highlighting the product and its qualities.
Selective print ads in fashion & design magazines.
Lookbook
Spring Summer 2018 Collection
Building a stage for the brand and attracting new buyers
during Canton Fair Trade Show
Brand collaborations & pop up sales.
Brand partnership with Youtube for the YouTube Fan Fest Japan #YTFF with our special edition sneaker "Nico" with branded logo knit and customized details.
Flexible Pop up/In-Store Concepts.
Brand: weAre the future
Brand Strategy: Philippe Intraligi
Creative Direction: Philippe Intraligi
Marketing CD: Georgie Ichikawa
Marketing: Sharon Wei, Adeline Wu
Copy: Ashley Hefnawy
Designer: Canbin Su
Product Design: Ray Chang
Product Development: Giacomo Lee
3D Designer: CJ Yen, Joe Lin
Programming: Mai Thanh La
Social Media: Mayu Ichikawa
Photography: Mia Haggi, Fabian Parkes, Yuki Fujiyabu, Philippe Intraligi
Brand Strategy: Philippe Intraligi
Creative Direction: Philippe Intraligi
Marketing CD: Georgie Ichikawa
Marketing: Sharon Wei, Adeline Wu
Copy: Ashley Hefnawy
Designer: Canbin Su
Product Design: Ray Chang
Product Development: Giacomo Lee
3D Designer: CJ Yen, Joe Lin
Programming: Mai Thanh La
Social Media: Mayu Ichikawa
Photography: Mia Haggi, Fabian Parkes, Yuki Fujiyabu, Philippe Intraligi
