Elitarna a Brand Identity
Coffee shop
Elitarna Is a exclusive, privileged coffee / coffee shop, available for the elite. They want to appear as the best of the best. They serve just this one type of coffee, Elitarna, from Ethiopia. The Ethiopian beans is bitter, strong and mild. You can get the coffee as a light, medium or dark roasted coffee. Are you for Cappuccino or Latte? Your choice. Get the Elitarna as Almond Coffee, Latte, Macchiato, Cappuccino or Espresso. There is also an opportunity to order and enjoy cakes at the Coffee shop.
The logo represent a kind of loading icon. Which shows us the statistics of the energy we have on a whole day. We start with the morning, our energy is weak, we are tired and we need some coffee. We drink some coffee and already after one cup the energy level rise. A few hours later, our energy fall down again. And this is what the logo should imagine. The energy level. The brown square boxes on the packaging tell the customers and the employees how strong the coffee is.
