43 Million vs. 126 Million Magazine spread against secondhand smoke
A magazine spread designed to promote awareness of the disparity between those who choose to smoke, and those who suffer the effects from that decision. Constructed so that the image of the smoke exhaling would be consistent, but the number in the smoke would change as another page is revealed. Statistics based on the U.S. Centers for Disease Control and Prevention.
Originally appears as a two page spread.
You can open it into a three page spread.
Image of the smoker reworked from a photo by Razman Caliman on Flickr. Used as per the creative commons 2.0 license. The original photo can be found here.
