ô Sushi Brand Identity

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The Company

A sushi fast food restaurant that has a close communication to its public, demonstrating simplicity at the expense of the complex day-to-day. The customer visits the place, enjoying the dishes in a relaxed atmosphere and keeps the good memories. Always seeking to focus on the quality of service provided in addition to valuing the consumer experience.

The Project

With an approach focused on a younger audience, the brand needed to convey this concept in a simple and direct visual form. For this an entertaining typographic approach was necessary. The "ô" seeks to show informality. It also resembles a simple sushi. It is used most often in informal and fun phrases. Together with the various colors we want the brand to pass this message to its clients.