YesYouFit is a new corporate wellness center located in the Alcobendas business area in the north of Madrid. With the opening of its second flagship at the end of 2017, they wanted to generate brand awareness to get new clients from surrounding companies. Here are the four concepts I've designed for the brand so far. Please note that the original images where taken from pexels.com. 

New Year's Eve was just around the corner, so due the demand of adopting healthy and exercise habits at the beginning of the year, we wanted to get their attention with a fun challenge and a free enrolment if achieved.

We invited the employees of the nearest companies to accomplish their first new year's resolution: exercise more! If they only completed a 50-meter race (the actual distance from the companies to the gym, the easiest race they could do!!), they will get a free gym enrolment. We explained what to do with easy-to-follow instructions.

As an african proverb says: if you want to walk fast, walk alone, but if you want to go far, go together. The same can be applied for the gym: anything is better and motivating than working out with your partner in crime. That is why we wanted to promote the partnership workout giving friends and couples the opportunity to get two enrolments for the price of one.

Holidays were coming, that means hot weather, beach and summer clothing!! We wanted to encourage people to prepare physically and mentally for the next summer, so I designed a new promotional flyer for the previous months with a free trial week removable coupon people could use to start the gym right away.

July and August are for beach and summer camps. For those who are still working and have to take charge of their children in the city, YesYouFit has prepared an urban summer camp for the kids of the employees of the company partners with a lot of creative activities and special prices. I wanted to design something more child aesthetically, keeping always some of the base colors of the brand.