Part of the launch included educating the customer to understand exactly what is Nut Butter Oats and why are they different. The inspiration for the product came from inspiring customers to enjoy a healthy breakfast during their busy mornings. Through photo direction and post copy we communicated the message via social media (organic & paid).

Through a series of gifs (posted on Instagram), we teased our customers with the ingredients of the new product. Historically Wild Friends only made nut butter, so these new ingredients motivated customers' excitement for the launch. Please see New in Chia, New in Flax, New in Oats.