The following represent a sample of the assets created for Educational Insights' trade show booth at the 2018 New York Toy Fair. In total, 140 assets were created including: brand messaging signs, wall graphics, table graphics, door logos, game table signage, hanging signs, kiosk graphics/signage/headers, standees, tote bag, cup, water bottle label, and t-shirt. In order to create a cohesive design among all assets, EI's brand color, logo and fonts were used throughout, as was their proprietary lifestyle and product photography. Winsome illustrations (that also appear on EI's packaging) were incorporated to give the designs a playful look, as were characters from EI's "Playfoam Pals" line.
The standee above was designed to mimic Instagram celebrity KC Stauffer's page. All of the icons, graphics and type were created in Adobe Illustrator and the pictures were used with Ms. Stauffer's permission.
Signage created for 2 double-sided kiosks (above): 4 headers, 4 side bars, cabinet door, top and side stickers.
Signage created for Playfoam Pals kiosk above: Left, center and right lifestyle/product panels, cabinet door panels, character cut outs (cut and mounted on foamcore).
Wall signs for interior meeting room at booth (36"x26" each).
Render of the entire booth space and all signage.
