A series of indoor posters for Play-Doh’s Kitchen Creations designed to inspire kids’ imaginations around food. It is said that eating is a necessity, but cooking is art – it requires a bit of imagination to bring out the potential in the raw ingredients.
This campaign draws parallels between famous artist’s works using food as a subject (Roy Lichtenstein’s Buttered Toast, Andy Warhol’s Velvet Underground Banana and Banksy’s Soup Cans) and the artist-like creativity that Play-Doh’s Kitchen Creations encourages kids to find.
Senior Art Director :: Simona Potgieter
Designer :: Lau Vietti
Designer :: Marc Neilson
Creative Director :: Reijer van der Vlugt
Executive Creative Director :: Marco Russolillo
Group Account Director :: Will Human
