Captain Morgan Digital Campaign
Website, online media, user generated content, promotion & in-bar event marketing
Website, online media, user generated content, promotion & in-bar event marketing
The Captain Morgan brand was looking to revamp it's digital presence. Challenges from the brand included integration of their in-bar event marketing content. We came back with not only a way to link their offline and online activities, but a promotional idea that tied to their biggest holiday push time, Halloween. All under the digital concept—Livin' Like a Legend.
VIDEO CREATION
ONLINE MEDIA
ADDITIONAL WEBSITE CONCEPT