Conversion copy & ad campaign: Aaptiv audio fitness app

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Landing page to support 2017 Cyber Weekend ad campaign

My work with Aaptiv reminded me a lot of the app itself: High energy, fast paced, and sometimes straight-up brutal! I joined the designers in mid-November part time to help through their holiday campaigns and to help shape up their homepage a bit. There was no copywriter on staff at the time and everything needed a little language love, including product copy and UX writing in the app and on the site, a new enterprise landing page that was about to launch, and emails sent out for a range of CRM scenarios. Just like any good workout, in the end I look back and see it as incredibly rewarding. In fact, I came to find that after the designer team and I tackled the homepage, click-throughs spiked up to 8x over the control! How's that for flexing those conversion muscles?