For 2010 EISENMANN wanted to emphasize their many advancements in energy capturing and conservation technology. They asked JMS Consultations to create an ad to deliver this message using a  "Waste Nothing" theme.

Since I needed to make sure the final ad didn't emphasize one technology above others, I used a simple, stylized trash visual to portray the idea of throwing away energy. The stark red background continues EISENMANN's established brand elements. The ad is printed "upside-down" encouraging viewer interaction and delivering the message that companies can save on disposal costs by converting waste to energy.