Product: av.by, the online car catalog.
Task: to make a strong and memorable communication and deliver a message, that av.by is the biggest auto classified portal on the local market".
Idea: the "nodding dog" became the main image of our campaign. Popular in the past and nostalgic in the present, it's the best friend of every driver, and knows everything about cars, because it spends the whole lifetime inside. Ask the dog everything about av.by, and it will nod in agreement, confirming that it's true.
TVC series (in each TV spot we highlighted one product USP with one question and dog's nod of agreement):
- Is it true, that there are more cars at av.by than fish in the river Svisloch?
- Is it true, that you can post a car ad at av.by while drinking coffee?
- Is it true, that it's easy and fast to sell a car at av.by?
Billboard with the nodding head extender:
Case:
Results:
Web-site traffic +7%
New users +10%
App downloads +43%
Awards:
KIAF 2018, Retail and public services/ Advertising campaigns, Shortlist.
