Joana Silva is a makeup artist based in Paris. She provides services to individual as well as corporate clients. Furthermore, she helps other professionals on their projects—photo shoots, fashion events, etc.

We needed to create an identity that matched Joana’s passion for makeup. Translate her striving to enhance the natural beauty of every woman.

The Joana Silva Makeup brand identity is a tribute to the twinkling eyes of a confident and beautiful woman—a satisfied client. The initials reduced to their fundamental shape, allowing their constructive elements to render nearly abstract forms resulting in an elegant and distinctive logotype. The soft, pastel colours palette bring about a natural mood strengthened by the exquisite deep blue.