Pamphlet concept. Colors denote the separate sections of the exhibition, which showcase various categories of bioluminescent creatures (meant as an optional cover variation). 
Alternate pamphlet concept, die-cuts of various creatures representing the separate sections of the exhibition. These icons are also meant as wayfinding tools that would appear as the viewer navigates through the space.
Creatures of Light
Published:

Creatures of Light

Alternate ad concepts for The American Museum of Natural History's Creatures of Light Exhibition which took place between March 2012 and January Read More

Published: