Pamphlet concept. Colors denote the separate sections of the exhibition, which showcase various categories of bioluminescent creatures (meant as an optional cover variation).
Alternate pamphlet concept, die-cuts of various creatures representing the separate sections of the exhibition. These icons are also meant as wayfinding tools that would appear as the viewer navigates through the space.
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Alternate ad concepts for The American Museum of Natural History's Creatures of Light Exhibition which took place between March 2012 and January Read More