INSIGHT

One can meet new friends, build new relationships, find love, find a job or a business partner and more. Making it easier for people who live in big cities to network and meet new people.

THE PROBLEM 

Bumble is perceived as a dating only platform. Transition the perception of only a dating app to one where you can meet your new best friend, partner in crime, wing woman, workout partner, or anything else you want. 

THE ASK

To demonstrate people can make a meaningful relationship by using any feature on Bumble whether it’s for dating, friendships or business.

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MOBILE APP EXTENSION 

Bumble will partner up with select colleges to host a new student orientation were newly admitted college students will find someone they will connect with and become roommates.