Nike Breakthrough HKG
An invitation was dispatched to invite the community to participate in the
first Formula E track run by Nike in Hong Kong.
first Formula E track run by Nike in Hong Kong.
The similarity between Formula E and running is that they are both about being able to
outlast competitors by speed and precision. We took the element of speed as the theme of this invitation.
outlast competitors by speed and precision. We took the element of speed as the theme of this invitation.
The event details were also highlighted by speed dials to enhance the look and feel of the invitation.
Nike x Rex Tso
Nike in collaboration with Rex Tso launched a clothing line inspired from the boxer.
The enlarged images draws attention with strong visual impact focusing on Rex. The images
showcased different sides of him that is rarely seen by the public - from street wear to gym wear.
Nike HyperAdapt 1.0
To celebrate the launch of HyperAdapt 1.0 in Hong Kong Nike invited the community
to an exclusive trial event. We analyzed the key elements and direction that resulted
to an exclusive trial event. We analyzed the key elements and direction that resulted
in the composition of a set of key visuals that portrayed a futuristic space like design
with branding in mind.
The sneakers were placed to mimic anti-gravity and the glow was enhanced
in the sneakers to showcase the self lacing technology.
Overall design elements reinforced the branding of Nike HyperAdapt 1.0.
Nike+ Run Club
Nike+ Run Club promoted the benefits of running to younger generations through an
invitation to a training event.The design direction showcased the fun and dynamic side of running that
encouraged families to join.
The images used were full of movement and happiness to set the tone of the invitation.
The event details were highlighted with design which was
dynamic and exciting to further enriched the invitation.
Rise Academy
An invitation was sent out to key members of the community inviting them to try the new LeBron XV.
The key members were passionate basketball players
so we used previous Rise Academy event images as key visual to
build a stronger story and connection.
The dark and light areas highlighted the sneaker as the second focal point
after the key visual. The visual allowed members to admire the details of the sneaker to
further appeal to the members.
