D&AD New Blood Brief

Create a physical installation or activation that allows interaction with Conquerer paper.

Our Solution

In a world where intelligence is artificial and reality is virtual, the possibilities of paper are often overlooked. We hyperbolized the day-to-day creative potential of paper by creating an attention-grabbing installation. Each time someone touches a paper leaf on the wall, a note is played. With collaboration and repetition, music is made. Pedestrians are invited to take part in a creative process that wouldn't exist without paper. Sheet Music is an over-the-top analogy for the endless creations that would be nothing but ideas if it weren't for the physical presence of paper.