The Grey Goose Flock App grants users exclusive access to find hip social gatherings in their area. Users can "form a flock" signaling they are at a happening venue or party. Other Flock users will then receive geolocated push notifications about the event, as well as other up and coming flocks in their area.

Flock-formers also unlock a private event page on greygoose.com that pulls in all of the tweets, photos and social network interactions pertaining to their event. It also creates a custom digital video album recap using Animoto's technology, which can then be shared with other party attendees after the event is over.