Don't surf the new Ferrari website. Drive it.
"The fact is that I don’t simply drive from A to B. I love to hear the car's reactions, being part of it, becoming at one with it.”
With these words from Enzo Ferrari in mind, we designed a digital mobile experience that really connects Ferrari fans with the new model. Instead of surfing, they drive through the website – seeing the car as it moves, listening to its sounds and configuring it the way they like. To navigate within the site, users will have to run on the track by pressing their thumb on the accelerator pedal: each intermediate time of the track corresponds to a section of the site.
LINK: https://488pista.ferrari.com/it
With these words from Enzo Ferrari in mind, we designed a digital mobile experience that really connects Ferrari fans with the new model. Instead of surfing, they drive through the website – seeing the car as it moves, listening to its sounds and configuring it the way they like. To navigate within the site, users will have to run on the track by pressing their thumb on the accelerator pedal: each intermediate time of the track corresponds to a section of the site.
LINK: https://488pista.ferrari.com/it
CREDITS
Agency
Agency
Imille
Creative Director
Luca Pedrani
Strategist
Matteo Roversi
Art Director
Davide Mariani
Copywriter
Luca Pedrani
