THE BRAND
Æteria is the evolution of a packaging project created some time ago. My client chose another option, but I was still in love with my design… for this reason I decided to reconstruct and transform the whole project. This is how Æteria is born.
Æteria is a cosmetic brand that offers all natural products and consist of diverse product lines. Each product line is characterised by a main essential oil.
CONCEPT & NAMING
All Æteria’s cosmetic products contain essentail oils. These oils, also known as ethereal oils, are essential in the sense that they contains the "essence of" the plant's fragrance. Æteria comes therefore from Aetereal, the original form of the word ethereal.
COSMETIC LINES
Every cosmetic line has it's own color palette. The color combination is directly inspired to the essential oil used for the specific line, the lead of the show.
