The Pride Shield, created for the International Day Against Homophobia and Transphobia is the only LGBT flag that can stop bullets. It’s made out of 193 flags, one for each country in the UN - showing that if we all stand against homophobic and transphobic violence, we can stop it once and for all.
Posters and collateral showing draped LGBT activists were also launched in 15 languages and over a hundred countries. Their testimonies can be heard on prideshield.com, the campaign website.
Awards
Cannes Lions 2019 - Bronze - Outdoor Lions
Cannes Lions 2019 - Shortlist - Design Lions
The One Show 2019 - Gold - Design - Branding / Brand InstallationsThe One Show 2019 - Shortlist - Experiential & Immersive - Spaces & Immersive / Brand Installations
Credits
Agency: Rethink
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriters: Xavier Blais, Greg Kieltyka
Producer: Marie-Noëlle Rosso
Strategic Planner: Pascal Routhier
Account Services: Alex Lefebvre
Web development: Steve Lam
Online production: Todd Harrison
Video production: Morrison Films \ 1one production
Director: Julien Hurteau
DOP: Mathieu Elie
Color grading: Simon Boissonneau
Producer: Alexandre Caron \ Jean-René Parenteau
Postproduction coordinator: Gabrielle Doré
Sound: P.O. Rioux
Flag installation: Nicolas Bélanger
Print production: Consulat - Martine Goyette, Geneviève Croteau
Photographer: John Londono
Photo assistant: Philippe Richelet
Image retouching: Valérie Laliberté, Béatrice Munn
Hair/Makeup: Carole Méthot
