Paul Skelton's profile

Castle Creations B-LINK

The Castle Creations B-LINK is a Bluetooth wireless adapter which allows users to wirelessly program custom settings into Castle Electronic Speed Controls with their mobile devices.  The B-LINK adapter PCB is overmolded with a polymer blend that allows for Bluetooth functionality but also provides waterproofing.  I led the design direction for the product as well as the video production for launch.  I also provided art direction for the branding which plays upon the Castle lightning bolt which was turned into a radio signal.  This was used for both the product graphics as well as the mobile app.  The mobile app was already in development when I started with Castle in 2017.  I helped refine the app UX however, there were limitations in what we could accomplish internally.  We hope to release a future version of the app with better UI/UX.
Castle Creations B-LINK
Published:

Castle Creations B-LINK

Published: