Since 2006, I have done art direction and design on 11 Mellow Mushroom Annual Calendars. Dozens of artists, Designers, Interior Designers, Sign Designers, Apparel Designers, and Traditional Artists have worked on this grand tradition over the years. The first Mellow Calendar was made in 1975 by the Founder of Mellow Mushroom and the company Artist. Since joining Mellow, it has been my honor to Direct this project every year, implementing different customer rewards, email programs, QR codes, bounce back coupons, game web sites, art competitions, and social media programs designed into the Calendars mechanism. In 2018 The Mellow Calendar is having it's best year ever, bringing more happy Mellow customers through restaurant doors than ever before.