Iowa State Greek Community
Campaign re-design.
Role: Art director and copywriter.
Campaign re-design.
Role: Art director and copywriter.
Serving as VP of Marketing for the Interfraternity Council at Iowa State, one of my responsibilities included managing all of the marketing pieces for the Greek Community. This was a daunting task, considering the amount of mailers that went out to incoming freshmen and their parents. The current design was sub-par and it was time to revamp the entire look of the campaign.
Serving as art director, we contracted out the actual design work to a local agency, Innova. Together we came up with a beautiful, edgy campaign that really stood out from the rest of the field. Most of the design work was done by Innova, however some of the design work was taken on by me as well, including the Iowa State Greek Community Annual Report.
Serving as art director, we contracted out the actual design work to a local agency, Innova. Together we came up with a beautiful, edgy campaign that really stood out from the rest of the field. Most of the design work was done by Innova, however some of the design work was taken on by me as well, including the Iowa State Greek Community Annual Report.
Iowa State Greek Community magazine. Front cover.
Iowa State Greek Community magazine. Inside spread.
Iowa State Greek Community magazine. Inside spread.
Iowa State Greek Community Annual Report. Front cover.
Iowa State Greek Community Annual Report. Inside spread.
Iowa State Greek Community Orientation postcard. Front.
Iowa State Greek Community Orientation postcard. Back.
Iowa State Greek Community "Save the Date" postcard. Front.
Iowa State Greek Community "Save the Date" postcard. Back.
Iowa State Greek Community "Greek Getaway" postcard. Front.
Iowa State Greek Community "Greek Getaway" postcard. Back.
Iowa State Greek Community Greeting postcard. Front.
Iowa State Greek Community Greeting postcard. Back.
