Go Climate Neutral started in march 2017 and their purpose is to slow down climate change. The ambition is to make it easy for people to take responsibility for their climate emissions through a subscription service for climate compensation. When people have taken the first step towards a climate neutral life through our service we also want to inspire our users to lower their climate influences though tips, inspiration and newsletters.

The task was to create a clear graphic identity to Go Climate Neutral with a new website. We also made suggestions on how the site could develop to higher the number of subscribers and ideas on features to reach a wider audience.  

We wanted the graphic identity to reflect a reliable yet inspiring expression. For the logotype we wanted to create a distribution between Go and Climate Neutral to create the feel of moving forwards and also but a power in the name. It also felt the most neutral to work vertically because of the longer name. The typefaces used are both sans-serifs with a high readability. The colors we chose have a natural color scheme with a contrasting orange. The pictures we have chosen are high quality and reflect reliability and feel inspiring. 

The desktop version of Go Climate Neutral should give a clear and informative picture of the company. You could easily take part in information about the service and also get a quick overview of the different prenumerations. For those who already have taken part of the service before you are given the opportunity to find further information about the projects and the statistics of the difference you have made. When logged in, you will get tips and inspiration based on your behavior and is updated when your commitment change. This is to make the site feel current for all. 

As a compliment to the website you can also try out our app, directed towards those who want to take their climate compensation one step further. The app is connected to your profile and will adapt to your level. With this application we want to make climate compensation feel fun and inspiring with your friends and family or by yourself. Collect points, take part in challenges, compensate for your upcoming flights or check out the latest events near you.