Driven by the desire for a better, healthier life, a new tribe has appeared. Their name is Urban Tribe and they create healthier snacking alternatives. They are a federation of foodies, a tribe of hunters and gatherers of distinctive tastes. Urban Tribe Zing Puffs are an uniquely produced snack product with distinct flavor profiles (and we bet they are yummy!). Its category-differentiating formulation helps to positionate the company as a premium brand.