Rebranded Alba Botanica with new voice, look and feel. Wrote new tagline "Do Beautiful" and website. Wrote brand manifesto. Created Facebook presence, timeline, engagements, content, promotions etc.
Art Directors: Keith Whitmer & Jayne Whitmer.
Named new product line "good & clean"
Wrote complete facebook timeline History beyond the Brand's history to include examples of women doing beautiful in all areas--achievement, earth, environment, empowerment and more.
Timeline content
Wrote Facebook Brand Post Content-appx 4 posts per week.
Created 25 Weekly Giveaways with provocative contest questions to engage the Do Beautiful spirit.
Created a successful "Do Beautiful" competition for doing good. People chose which team--environment, animals, human well-being and competed to raise money for their favorite cause.
Created weekly eblasts.
Helped conceptualize first Pinterest contest.
