Ayush in the News
Starting young with
sanitation awareness
sanitation awareness
The Book: The book is an initiative of the GIZ in India to promote awareness on matters of sanitation and health among young school children.
The Process: We worked closely with the author, Dr. Sybyll Hoffman, to create characters for her story that were visually rich and relatable for children in India. These characters and their environments were drawn from our personal experiences of growing up in rural and sub-urban India, to tell an authentic story in every frame.
The Outcome: The book has been published in Hindi and English, with thousands of copies being distributed to hundreds of schools across the country. The visual style has been taken forward into calendars and the design of a certificate of excellence for schools that improve their sanitation with help from GIZ.
