Chimes B3
Growth in nature guiding
growth in business
growth in business
The Company: The Chimes Group is a multi-business organisation and incubation company. They invest capital and experience into emerging businesses with the objective to help them build and grow.
The Process: The wayfinding project for the Chimes Group building opened the doors for design to express the values of the company through spatial graphics. The idea that the company grows organically into new businesses was illustrated through similar phenomena of organisation and progression within the natural world. Stimulating visuals depicting organic modes of growth – from the Fibonacci series to logarithmic spirals, sit beside the more functional signage to create an engaging navigational experience.
