CMYK Bookstore
The fundamentals of an
art & design bookstore
art & design bookstore
The Brand: A chain of concept bookstores in India focusing on art and design.
The Process: The project involved creating a bespoke identity for a niche market – to design a logo and visual system that set CMYK apart from other bookstores by highlighting its specific area of focus. The flexible design language is used further in the store signage and communication material.
The Outcome: CMYK started with one store in New Delhi and has since grown to eight stores around the country with numerous pop up shops at popular art, design and literature events and festivals.
