When Keller Golf Course wanted to open a year-round restaurant, they needed an identity that would reference the game played outside its windows, while standing on its own. The restaurant’s interior has a classic warmth to it that I wanted to extend to the menus. The logo references the shape of a club face and blends both classic serif and a more modern sans, looking both back and forward. Together with the new dinner menu and supporting collateral, Keller Grille feels upscale, yet approachable.