The Rapidian is a local online, community oriented news source, written exclusively by citizen journalists, intended to increase the flow of local news and information in the Grand Rapids community and its neighborhoods. The goal of this campaign is to increase awareness, engagement, advocacy, and financial support for The Rapidian. Increased awareness has the opportunity to increase readership. This is essential for the survival of the organization. Increased audience engagement and advocacy makes a stronger, more interesting website for everyone while strengthening the brand to potentially increase financial support
Bar Coasters
