Wing Stop 4/20 Intermissions

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For Wing Stop, sales on April 20th (a.k.a. 4/20) rival those for the Super Bowl. So for 24 hours, we celebrated this unofficial national holiday with our weed appreciating core audience by sponsoring its unofficial intermission. Four spots were run in order to create mind-bending breaks during the day's most binge-worthy shows. With each spot, the experience escalated, toying with the audience's state of mind, and reminding all 4/20 revelers where to go when their inevitable cravings came calling.

By the end of the day, AdWeek was feeling it: