Anna Korolovszky's profile

RAUCH X-MAS CAMPAIGN

Anna Korolovszky
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RAUCH X-MAS CAMPAIGN

Christmas design for the Happy Day Christmas Promotion across the Central European region with 5 unique visuals fitting on all flavours and two different design directions. One had to fit to the premium appeal of the brand so I created a very low-key, traditional classic design with simple icons, pictograms on strong background colours. The other direction is more modern and funny with my own characters and playful illustrations focusing on a joyful christmas theme in order to attract families.

The main focus of the campaign was on the so called “packaging jacket”, which is a removable christmas cover for Happy Day packs. Furthermore I created POS and advertising materials (shelf- and placement deco) like wobblers, price frames, shelf stoppers, lama columns and gates, palett covers, palett corners, posters, neckhangers with three different christmas greetings and several online/offline advertisements.

Other countries in the region (such as Czech Republic, Slovakia, Serbia etc…) used my design during the Rauch Happy X-Mas Days campaign to distribute all their marketing materials.

Client: RAUCH Fruchtsäfte GmbH & Co OG, Austria
Communication coordinators: Anett Polyák & Melinda Kun, Rauch Hungary
Design: Anna Korolovszky 
Copyright: Petra Tóth
Photos: Judit Kocsis - Colorgraphers
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
Christmas xmas package design Advertising pos package holidays rauch juice fruit juice
RAUCH X-MAS CAMPAIGN
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Anna Korolovszky's profile

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Anna Korolovszky's profile
Budapest, Hungary

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Petra Tóth's profile

RAUCH X-MAS CAMPAIGN

Christmas design for the Happy Day Christmas Promotion across the Central European region with 5 unique visuals fitting on all flavours and two d Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives