C O N C E P T · T H E R E - B R A N D
What was once a personal fitness brand, now wanted to shift towards performance apparel. They wanted a brand
What was once a personal fitness brand, now wanted to shift towards performance apparel. They wanted a brand
that could cater to any activity within sport. Their ethos being: "Where the struggle makes the story."
So I had to visualize and kill the noise of what once was. From TEAMP33ZY to TEAMPEEZY33.
C R E D I T S · T H A N K Y O U
Art Direction - Mikhael Z. Wijaya
Photography - O'Neal Perez, Darryl Cruz
Art Direction - Mikhael Z. Wijaya
Photography - O'Neal Perez, Darryl Cruz
Copy-writing - Joshua Putland
