Zoom is the leading homegrown convenience-store operator in the UAE that currently has over 200 stores. Zoom has been recognized for its excellence and was named UAE Superbrand for the 6th consecutive year (2012 - 2017).
The Brief:
We would require creating content that represents ZOOM as a fun, young, social, knowledgeable organization.
Our current strategy is to present the brand on Facebook and Instagram with content that revolves around two main pillars, brand awareness, and brand affinity.
