'It's Good to Move'
Manulife MOVE is a customer loyalty programme that rewards their customers who buy any of their insurance products with premium cash backs. All they have to do is to record their moves via the MOVE app and accumulate points to redeem cash backs.
Manulife MOVE is a customer loyalty programme that rewards their customers who buy any of their insurance products with premium cash backs. All they have to do is to record their moves via the MOVE app and accumulate points to redeem cash backs.
Hence, to dramatise that 'it's good to move', we created a couple of quirky yet entertaining videos playing homage to iconic asian movie genres.
Kaiju
Bollywood
Agency: DDB Singapore
Creative Directors: Joel Chin, Pradeep DeSouza
Art Directors: Karine Tan, Drishti Khemani
Copywriter: Rudy Zulkifly
Production: Freeflow
Director: Peggy Goh
