Clement Oke's profile

Estate Links logo redesign

Estate Links logo redesign
Estate Links is celebrating its silver jubilee this year (2018) and they thought it would be a good idea to have a brand refresh. The old logo had been in use since the company was founded. I used a number of geometric shapes to bring the Estate Links and Gbenga Olaniyan and Associates brand together. The 'E' was the prominent feature but my favourite was the orbit which encapsulated the 'E' from Estate, the 'G' from Gbenga and a link between the two.

Final choice
The finals
These were the final variations which led to the final choice above. The 'E' in between the two words bore some relationship with the previous logo that had a globe between the words.
First drafts
These were the ones that didn't make the cut. Starting with the original logo with a modified typeface.
Estate Links logo redesign
Published:

Estate Links logo redesign

Published: