Every December the Chancellor of Western Carolina University sends out a holiday card to every Alumni and student associated with WCU. For the 2012 card, the school decided to create a four-part "making of" series that would lead up to a grand finale video.
After consulting with the PR team on the direction and purpose of the campaign, I created a website that would act as a social media hub. This allowed the University to showcase the full series of videos, encouraging a level of community interaction that had not been achieved in past years.
