Social Media Strategy, Website Design, App Design, Video Editing, and Branding for Vibe Music Festival
Vibe is a fictional electronic dance music festival developed from concept to design by me for my Social Media Strategy class in Lynn University. Featuring a edgy, geometric, high-contrast design style. Vibe is a fictional modern luxury music festival.
Social Media Strategy Book
Vibe is a premium electronic dance music festival. Vibe aims to provide a fun and safe environment for festival goers to enjoy music by their favorite artists.
Logo
The Vibe logo was designed to look great in black and white as well as color and on top of imagery. The logo was made using many tapering organic lines to simulate vibration both on screen and in print. The brand name itself was decided based on its easy ability to create dynamic slogans and phrasing. It is easily usable as a verb and can be expanded upon for many different advertising campaigns and copywriting.
Slogan
The slogan has been chosen due to its dynamic nature. The slogan can be switched out between ads to show the difference between Vibe and many other music festivals around. It helps showcase the luxury aspects of the festival to help sell the benefits and amenities of Vibe to the target market.
Website Design
The website has been designed to show the beautiful festival space, luxury flight, and beautiful hotel they will be staying at. The website makes it easy for the visitors to learn about all of the amenities and features of their stay and encourages people to purchase a ticket.
The navigation bar was built out to make it easy to find all of the benefits of the festival and is organized based on the type of benefit.
The conversion button on the top right follows you down the page to increase the chances of a conversion.
App Design
Facebook Advertising Strategy
Facebook advertising is so effective for advertising entertainment. We can target people interested in Electronic Dance Music and potential festival goers.
Facebook’s advertising tools are extremely flexible and comprehensive. Facebook ad tools allow you to target fans of a particular artist, and even people who follow music festivals. You can target people in certain income brackets. You can target people by the age of their children. The possibilities are endless.
The main goal for targeting users on facebook is to target people based on their interests. People interested in travel will see the travel-related ads, foodies will see ads based on the five-star meals. People heavily ingrained in the club life culture will see all the nightlife and stages.
People interested in particular artists will see images of their favorite artists who are playing at the show. The goal is to have each person in the target demographic shown 3-5 different ads based on their interests.
YouTube Advertising Strategy
The YouTube Ad strategies will be similar to Facebook but the ad creatives will be vastly different. Many of these videos will also be cross-posted through Facebook and Instagram as well.
Artist Affinity
Each of the artist affinity ads will feature each of the artists talking about the festival and their music as well as the chance to meet them at the festival as a competition.
Interest Affinity
Foodies will see an ad about the festival, introduced by a famous cook who helped make the menu and recipes for the festival. Travelers will see an ad for the festival announced by Nas Daily (a famous traveler.)
Producer Contest
Hardwell will announce the DJ challenge by advertising EDM production related videos on YouTube.
