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Founded in April of 2013 by Sally Vander Wyst, Milwaukee Flower Co. is committed to their clients dreams by creating floral designs that showcase the spectacular, the local, and the unusual with a romantic vibe. They pride themselves on designing polished yet garden style arrangements using flowers + foliage from their own cutting garden.  

I was tasked to design their visual identity and website. They were looking for a clean, romantic look which mirrored that of their own design style. I chose to keep their logo simple with a touch of romance coming from the watercolor brush. Their color palette is inspired from the living elements they are surrounded by everyday.