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LIVFIT Personal Training: Logo Redesign
LIVFIT is a Personal Training business developed to provide an environment and extensive training program to help clients succeed. Owner and Founder, Jordan Murray started LIVFIT with the belief that in order to reach ones full potential in exercise and in life you need all of the tools necessary. LIVFIT prides itself on providing its clientele all of those tools. Functional Exercise, Functional Movement!
Jordan was looking for a clean, bold design that was similar to his previous logo. I chose to stick with the main color scheme (Green and Gray), but opted for different shades than what was currently being used. The bright, energetic hues of green emphasize the core behind the brand which is exercise and movement. The modern and timeless collection of gray support the stability and strength that LIVFIT embodies, not only in the training but in the tools and environment provided.
