Rover.com’s “Walk it out” campaign puts nation’s largest network of 5-star pet sitters and dog walkers in the spotlight
The Dog People™ unleash inimitable dance moves in new ads from Pereira O’Dell
April 11, 2018 – Rover.com® (www.rover.com), the nation’s largest network of 5-star pet sitters and dog walkers, released a new advertising campaign titled “Walk It Out,” featuring six dog walkers jamming out to DJ Unk’s hit song “Walk It Out.” The campaign channels the pure joy dogs of all shapes, sizes and personalities feel when they find the perfect match in their Rover walker.
The campaign began airing this week across national TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle subway station in New York City with backlit posters, billboards and turnstile placements.
Rover was also recently named to Fast Company’s list of the “World’s Most Innovative Companies.” The company was recognized for transforming the pet care industry by using technology and data to connect pet owners to dog people in their neighborhood. The network of sitters has grown nearly 90% over the past year, now topping more than 200,000 sitters in the U.S, and a service is booked on Rover every four seconds. Rover is also the market leader in dog walking with more than 130,000 dog walkers in thousands of cities across the country.
“Pet parents know walks are important to dogs' health and happiness. In a recent survey we found that while the majority of owners see walks as a reflection of how much they love their dog, 57 percent skip walks each week," said Halle Hutchison, VP of Marketing at Rover. "At Rover, we understand that life is busy and sometimes pet parents need a reliable dog walker to step in. Using Rover, the #1 pet sitting and dog walking app, pet parents can find the perfect match to take care of their dog.”
Jason Apaliski, Executive Creative Director at Pereira O’Dell adds: “No two dogs are the same and we wanted to reflect that with the charisma of Rover’s dog walkers and how dogs and humans influence each other with positivity and certainly panache.”
This is the second major campaign for Rover from Pereira O’Dell since becoming its creative agency in April 2017. At that time, the agency unveiled its first integrated national advertising campaign for Rover with the new tagline, The Dog People™.
Watch the ads:
Rover.com “Walk It Out” (:60) - https://youtu.be/umlfvg29Rzc
Rover.com “Walk It Out” (:30) - https://youtu.be/QoFDKBV6QrA
AGENCY CREDITS:
Agency: Pereira O’Dell
Creative Chairman: PJ Pereira
Executive Creative Director: Jason Apaliski
Creative Director: Katie Brinkworth
Copywriter: Tracy Silagi
Art Director: Rachel Ngun
VP of Production: Jeff Ferro
Senior Producer: Elisa Moore
Senior Producer: Brian Stanley
Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Director of Business Affairs: Russ Nadler
Business Affairs Manager: Christina Hadly
Chief Executive Officer: Andrew O’Dell
Brand Director: Maura Mattoon
Brand Manager: Chelsea Larson
Director of Communications Strategy: Ashley Wells
Senior Brand Strategist: Beth Windheuser
Senior Communications Strategist: Daniel Hackett
Director of Communications: Molly Parsley
PRODUCTION CREDITS:
Production Company: Hungry Man
Director: Dave Laden
Managing Partner/Executive Producer: Kevin Byrne
Partner/Executive Producer: Mino Jarjoura
Director of Sales/Executive Producer: Dan Duffy
Executive Producer: Caleb Dewart
Executive Producer: Jacki Sextro
Head of Production: Marian Harkness
Producer: Justin Diener
Production Supervisor: Chad Alburtis
Editor: Cut and Run
Editor: Sean Stender
Executive Producer: Deanne Mehling
Visual Effects: Jogger SF
Lead Flame Artist: Matt Trivian
Executive Producer: Deanne Mehling
CLIENT CREDITS:
Client: Rover.com
VP of Marketing: Halle Hutchison
Creative Communications Manager: Anea Pavlosky
Integrated Marketing Manager: Christine Chen
