Social Media campaign created for the San Antonio Cocktail Conference | We were tasked with drumming up interest in the offered seminars without actually saying, "buy tickets!" By creating a series of fun images featuring seminar speakers, we were able to entice the speakers themselves to share the images on their platforms, effectively doubling impression rates. We spent hours combing interviews, articles, and podcast transcripts for soundbites we could feature that really spoke to their passion; giving a real, intimate human element to each post. For Facebook users, the images were posted and the seminar was linked as a product the viewer could purchase by clicking on the image. This year's suite of seminars were almost entirely sold out, and I like to think these images helped with that.