Along one of the busiest stretches of highway in Chicago, we put up OOH that replicated the side of a building. For two weeks, daily commuters saw a simple reminder that Mayhem is everywhere and to get Allstate to protect themselves.
Then one night, Mayhem struck. Really, REALLY reminding people of the need to get Allstate.
"Three Sides of Mayhem"
This wraparound billboard is located on Interstate 90/94 in downtown Chicago. This area is known for horrendous traffic, which can of course lead to accidents. We wanted this to serve as a reminder to people that Mayhem can strike at anytime and is always watching. When you drove by the billboard it actually felt like Mayhem’s eyes were following you.
This wraparound billboard is located on Interstate 90/94 in downtown Chicago. This area is known for horrendous traffic, which can of course lead to accidents. We wanted this to serve as a reminder to people that Mayhem can strike at anytime and is always watching. When you drove by the billboard it actually felt like Mayhem’s eyes were following you.
"Fog Mayhem"
This eerie wallscape ran in the heart of San Francisco and was the first OOH to feature Mayhem's likeness.
This eerie wallscape ran in the heart of San Francisco and was the first OOH to feature Mayhem's likeness.
"Wrigley Field Mayhem"
This wallscape was placed right outside the iconic Chicago ballpark.
"Wacker Drive Mayhem"
This wallscape was placed along Wacker Drive - a major downtown Chicago road with a bit of an identity crisis.
This wallscape was placed along Wacker Drive - a major downtown Chicago road with a bit of an identity crisis.
