Everyone hates it when players take a dive to draw a penalty, so Umbro created the Pink Card to reward fans for calling out fakers of the World Cup. Handed out at World Cup matches and bars, the Pink Card tells fans how to card a diver and directs them to Umbro's Facebook fan page.
The fan page features a synopsis for people who didn't get the card and hosts the Hall of Shame. The Hall of Shame inducts one player per match. Induction is based off a tally of hash tagged tweets (#PinkCard) which is compiled at the end of each match.
The first three fans who carded the most-carded dive of each game get digital props in the Hall of Shame, retweeted by @PinkCard, and win a vindictive jersey of the guilty player.
