The Coalition for Rare Diseases was established by several pharmaceutical companies offering treatment for rare diseases in Norway.
The wanted a simple, clean and neutral feel. They also needed an informative website with simple design that they could easily manage themselves by posting new content.
The neutral profile is inspired by nature and science. A cold blue colour is used against a warm gray background to create contrast in the profile. The images are a dandelion seed in close-up, almost microscopic - this give life to the neutral theme of the website. The font selection contributes to substantiate credibility with a neutral serif font against a neutral sans.
