L'Oréal Men Expert Hydra Energetic Outdoor Campaign.
Briefing: Create notoriety for the launch of a new face cream for men. We selected two key dates: Father's Day and Valentine's Day to launch messages that would awaken complicity with the consumer and at the same time reinforce the benefits of the product.
Briefing: Create notoriety for the launch of a new face cream for men. We selected two key dates: Father's Day and Valentine's Day to launch messages that would awaken complicity with the consumer and at the same time reinforce the benefits of the product.
"Nothing leaves a deeper mark than being a father"
"Love is blind, but you´re not"
