POMPOMS
Fries is Life.
OVERVIEW
Pompoms is a fast casual restaurant that cooks up fresh & delicious fries the old fashioned way: twice cooked and crisped to perfection. French Fries have always been the ultimate comfort food, and our strategy for this brand was to create a look that evokes a fun obsession with the classic fried snack.
WHAT WE DID
Branding & Strategy, Creative Direction, Environment Design, Copywriting
THE LOGO MARK
The logo we made for Pompoms features a hedgehog-inspired creature of what we think fries would look like if you brought it to life.
WHAT PEOPLE HAVE TO SAY
"Pompoms was designed to be a refuge for merriment, from the menu to the interiors to the branding designed by Serious Studio. Even their little hedgehog logo will elicit more than a couple of giggles." (Esquire Philippines)
We made sure to inject the brand's personality across the various brand collaterals.
We designed the menu in a simple way: you can order fries from sizes smallin', tallin' and ballin', and with the sauces and powders to match.
WHAT PEOPLE HAVE TO SAY
With an eye-catching retro facade, a cute mascot, and a chic space with a wall dedicated to vintage-style flyers, Pompoms is ready to take over your Instagram posts and/or stories.” (Spot.ph)
