Kele is a food industry intended to promote healthy living by taking fried plantain. This fried plantain food, seasoned with ginger and other healthy ingredients is popularly known as Kelewele and it is eaten and loved by Ghanaians.
I was tasked to create a unique character logo and a set of branding look and feel for Kele as a brand. To perform this task, I developed concepts based on the information and recommendation given by the client. I created visual solution of the logo and mock up package for the new product. Taking into the account the color palette, font, sign, logo. As a result, I successfully brought to life and implemented the visual part of the product.
The Logo
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